Firm Internationalization: Intangible Resources and Development

This book provides valuable insights into the practical aspects of creating and using intangible resources for international development, addressing topics that have not been sufficiently investigated or researched. It is valuable for scholars, researchers, and academics in international business and strategic management.

Format: Hardback
Length: 254 pages
Publication date: 01 September 2023
Publisher: Taylor & Francis Ltd

In the ever-evolving landscape of global business, companies must proactively develop contingency plans to navigate the complexities and uncertainties of a rapidly changing world. This insightful book delves into the realm of creating and utilizing intangible resources for international development, offering original and pertinent insights on this crucial topic.

The book provides a comprehensive examination of the theoretical and practical aspects of leveraging and developing intangible resources as a firm expands its international business operations. It sheds light on the understanding of various dimensions of intangible resources and their profound impact on the efficiency and sustainability of firms. To address these critical issues, the book delves into topics that have often been overlooked or insufficiently investigated, thus warranting thorough research. It encompasses a wide range of topics, including the theoretical and empirical aspects of the role of intangible assets in firm internationalization. These include the reticular resources implemented by international management, the methods of mobilizing cultural resources internationally, as well as the unique challenges and opportunities faced by small and medium-sized enterprises in diverse country contexts, particularly in emerging economies.

Firm Internationalization: Mobilization of Intangible Resources is a valuable resource for scholars, researchers, and academics in the fields of international business and strategic management. It offers a comprehensive and multidisciplinary perspective on the dynamics of intangible resources in global business, providing valuable insights and practical strategies for managers and policymakers alike. By exploring the intersection of theory and practice, this book contributes to the ongoing discourse on international business and offers valuable contributions to the field.

Weight: 660g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032534381